Julie's Bar

Located in the heart of Gstaad, Julie’s Bar offers a curated selection of items from around the world. For the seasonal pop-up, Julie ensured the store's selection would be eclectic, surprising, and inclusive. To convey the elegant yet playful nature of the pop-up, we created a visual identity that matched the enchanting decor and unique items. Highlighting each brand's story was crucial. The brands include Marfa Stance, Olympia Le-Tan, Hayley Menzies, Sonia Petroff, and many others. Julie’s Bar quickly became a distinctive local destination, captivating the community with its thoughtful and diverse offerings.