The Good in Food

Clinical Nutritionist Lucia Pichardo wanted to provide her clients with a complete set of resources and have a recognizable brand identity that could be playful yet professional. By using the constructed language Toki Pona, I was able to simultaneously create the name of the project and the logo. “The Good in Food” aims to promote and orient its clients on how to maintain a health body and lifestyle. Through the website one is not only able to book a consult with Lucia, but find recommended products, recipes and information on how to improve one’s health and lifestyle.